CASE STUDY:
Driving Medical Affairs Value
Background:
Clinical SCORE Approach:
Clinical SCORE’s proprietary survey includes both custom and standardized questions.

Analysis:
Compared to competitors, your MSLs are more knowledgeable about the disease state and provide better support for programs. However, your MSLs would benefit from training focusing on interpersonal interactions: being more responsive and respectful of KOLs time.

Results:
