Compliant and Detailed KOL Feedback:
Track Medical Affairs Impact
Track Medical Affairs Impact
As Medical Affairs plays an increasingly important role in executing therapeutic area strategy, it’s more important than ever to demonstrate value and scientific significance to Key Opinion Leaders.

As recently as 10 years ago, Medical Affairs was seen as a support function. Today, Medical Affairs serves as “central command.” Uniquely positioned at the critical intersection of Clinical and Commercial, Medical Affairs supports execution of the therapeutic area strategy and serves the needs of both key opinion leaders and patients.
With the Right Knowledge, You Have the Know-How
- Identify and address gaps in KOLs' scientific understanding, including where the science is not influencing clinical decision-making
- Train your Medical Science Liaisons (MSLs) to increase their value to KOLs
- Enhance the relationships between MSLs and their KOLs
- Measure the impact of Medical Affairs programs over time
Learn What KOLs Will Rarely Tell Their MSLs
Benefits from Clinical SCORE Compliant Research
Determining where the scientific message needs revision.
Establish baseline levels of KOL knowledge and behavior (i.e., profiles)
Track your impact and value over time (for improvement and leadership feedback)
HEOR Teams Can Publish Our Results
- Build their value propositions
- Demonstrate patient (and HCP) preference
- Communicate the fuller clinical benefits of new and forthcoming products
Insights, News, and Knowledge
Access the latest news in Medical Affairs
Read our perspectives on developing relationships with KOLs and demonstrating value
Read the case study to see how a newly formed MSL team obtained baseline understanding of their impact with KOL customers
DRIVING MEDICAL AFFAIRS VALUE: ASSESSING MSL-KOL RELATIONSHIPS AND SCIENTIFIC COMMUNICATIONS
The challenge: Following a recent launch, the client was scaling up its MSL team and members’ experience varied widely.
At Clinical SCORE, we have decades of experience designing, conducting, analyzing and reporting qualitative and quantitative healthcare research. Our double-blinded processes are carefully designed to uncover frank, unbiased results that in-house research can’t deliver. And we have done it across all therapeutic areas and around the globe.
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If you want to deeper insights into your trials, Email Us or call 1.877.334.0100