Compliant and Detailed KOL Feedback:
Track Medical Affairs Impact

As Medical Affairs plays an increasingly important role in executing therapeutic area strategy, it’s more important than ever to demonstrate value and scientific significance to Key Opinion Leaders.

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As recently as 10 years ago, Medical Affairs was seen as a support function. Today, Medical Affairs serves as “central command.” Uniquely positioned at the critical intersection of Clinical and Commercial, Medical Affairs supports execution of the therapeutic area strategy and serves the needs of both key opinion leaders and patients.

 With the Right Knowledge, You Have the Know-How

  • Identify and address gaps in KOLs' scientific understanding, including where the science is not influencing clinical decision-making
  • Train your Medical Science Liaisons (MSLs) to increase their value to KOLs
  • Enhance the relationships between MSLs and their KOLs
  • Measure the impact of Medical Affairs programs over time

Learn What KOLs Will Rarely Tell Their MSLs

Determine what MSLs can deliver that your KOLs value most
Identify the information sources that your KOLs trust most (and least)
Gain insight into your KOLs’ understanding of the clinical science behind therapies and products
Connect KOL beliefs, scientific understanding, and clinical decision-making through meaningful performance metrics
Understand what your KOLs really value from MSLs

Benefits from Clinical SCORE Compliant Research

Improving MSL Training.

Determining where the scientific message needs revision.

Establish baseline levels of KOL knowledge and behavior (i.e., profiles)

Track your impact and value over time (for improvement and leadership feedback)

HEOR Teams Can Publish Our Results

Although much of what Clinical SCORE does for Medical Affairs relates to the KOL customer, we also have significant experience publishing the results of our clinical trial, patient experience surveys. Our past publications have helped HEOR and Medical Affairs organizations:

  • Build their value propositions
  • Demonstrate patient (and HCP) preference
  • Communicate the fuller clinical benefits of new and forthcoming products

Insights, News, and Knowledge

Access the latest news in Medical Affairs

Whitepaper//New Ways to Conduct Clinical Trials: Gaining Confidence
Whitepaper// Medical Science Liaison Metrics: Proving the Value of Your Medical Affairs Team
Helping Pharma Measure and Maximize Medical Affairs Performance

Read our perspectives on developing relationships with KOLs and demonstrating value

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Medical Affairs: Challenges, Opportunities, and Changes
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Pretest for success in virtual clinical trials
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4 KOL Categories: How Your MSLs Can Deliver Maximum Value
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Key Opinion Leaders: Do You Know What They Know?
View Archives

Read the case study to see how a newly formed MSL team obtained baseline understanding of their impact with KOL customers

DRIVING MEDICAL AFFAIRS VALUE: ASSESSING MSL-KOL RELATIONSHIPS AND SCIENTIFIC COMMUNICATIONS

The challenge: Following a recent launch, the client was scaling up its MSL team and members’ experience varied widely.

Case Study

At Clinical SCORE, we have decades of experience designing, conducting, analyzing and reporting qualitative and quantitative healthcare research. Our double-blinded processes are carefully designed to uncover frank, unbiased results that in-house research can’t deliver. And we have done it across all therapeutic areas and around the globe.

Contact Us

Avoid obstacles to quality trials

If you want to deeper insights into your trials, Email Us or call 1.877.334.0100